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Printed Glass Façade: Woolworths Double Bay, Sydney
Showcasing a walk-in fromagerie, gourmet pizza bar, coffee roasters and a dynamic printed glass façade, the Woolworths supermarket in Double Bay is the retail centre-piece of the Kiaora Lands redevelopment. A digitally printed façade incorporates the prominent use of green, a conscious decision to connect to the green used in Woolworths’ corporate branding with a single colour, double layered printed perforation.
A $110m joint venture, the redevelopment is the result of a decade long collaboration between Woollahra Council and Woolworths. Designed by Nettleton Tribe, the primary objective of this significant urban renewal project is the creation of a vibrant hub to engage and revitalise the retail and commercial centre of Double Bay.
The 5000sqm state of the art supermarket occupies an elevated position on Kiaora lane, a vehicle preferred service lane transformed into a pedestrian prioritised urban thoroughfare aimed at stimulating commercial opportunities throughout the precinct.
With extensive in-store offerings, the new Woolworths is a clear sign of supermarkets shifting focus to the customer experience in-store, while embracing creative architectural and design vision to create a unique and engaging external presence, demonstrated through an extensive printed glass façade.
Conceptually the design was to create a sense of movement as evident in the fluid patterns printed onto the glass. However we also wanted to create actual shifts and movement in the appearance of the glass as viewed by passers-by.
ANDREW WONG
Nettleton Tribe
Covering 260sqm across three elevations, the façade incorporates the prominent use of green throughout the design, a conscious decision to connect to the green used in Woolworths’ corporate branding. Printed using ImagInk digital ceramic printing, the single colour graphic pattern was nominated for printing on surfaces 2 and 4 of the 21.52mm heat-soaked panels, an aesthetic choice by Nettleton Tribe.
The street frontage is designed to break down the scale of what could have otherwise been a long and monotonous façade, providing visitors and customers with an intuitive entry point into the elevated retail level.
“We looked at various techniques to achieve our concept of movement, however having two ceramic frit printed surfaces became the most practical decision when logistical considerations were taken into account.”
ANDREW WONG
Project Architect, Nettletontribe
